Press Release

Canopy by Hilton Breaks the Ice with “Meet the Neighbors” Program

Lifestyle Hotel Brand Spotlights Locals in Reykjavik through Social Media Campaign #MeetTheNeighbors

MCLEAN, Va. – September 21, 2015 - Canopy by Hilton, Hilton Worldwide’s newest hotel brand that redefines the lifestyle space through a fresh approach to hospitality, today announced a new social media campaign, “Meet the Neighbors.” This series spotlights locals’ point of view through interviews with the brand that paint the landscape of each unique Canopy neighborhood.

The brand’s inaugural property Canopy Reykjavik | City Centre, which will welcome guests in early 2016, will be the first to showcase its dynamic and charming neighbors starting this September. After its September launch, the program will dedicate one week every month to sharing curated neighbor spotlights across select regions for “Meet the Neighbors.” All contributors will live or work within walking distance to a Canopy by Hilton hotel, ranging from shops and restaurant owners to students and fitness instructors. “Meet the Neighbors” for Canopy Reykjavik will showcase three distinct features – Into The Glacier, Laurgardalur, and Slippbarinn, all of which will include tips and advice from locals.

“Reykjavik is a thriving city with a robust creative community and a unique energy,” said Gary Steffen, global head, Canopy by Hilton. “We are excited to discover more of Reykjavik and Canopy’s other destinations with our #MeetTheNeighbors campaign through the tips and advice of our new neighbors.”

Into the Glacier takes followers to Iceland’s most significant new attraction, the man made ice cave tunnel, located high on Europe’s second largest glacier; Langjokull glacier. Followers will see the glacier from the inside and gaze upon the beautiful blue ice, truly a unique experience.

Laurgardalur, a popular recreational, fitness, and green area in Reykjavik, will be the second feature. It includes Laugardalslaug center, a superb set of well-heated swimming-pools, hot tubs and saunas. This is the place where locals come together to have a chat about everything and nothing – a true local experience.

Slippbarinn the last feature, is Reykjavik’s hottest cocktail bar, extremely popular with locals and travelers alike.

Canopy Reykjavik | City Centre is now under construction on Hverfisgata St, a thriving neighborhood in the center of the city. The hotel is slated to open in early 2016 with the brand’s thoughtfully local aesthetic, which includes an open, light lobby and relaxing public spaces. A rooftop bar and restaurant will serve drinks and food throughout the day, while guests can also visit a bistro, sampling fresh, local produce while taking in the city sights.

Travel enthusiasts and locals can join the conversations by following Canopy by Hilton on Twitter and Facebook by following @canopybyhilton or using the hashtag #MeetTheNeighbors. Photo fans and pinners can visit Canopy by Hilton’s Instagram and Pinterest pages at @canopybyhilton to view the photos or follow the hashtag #MeetTheNeighbors.

Canopy Reykjavik will participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,350 hotels worldwide. Hilton HHonors members who book directly through www.canopybyhilton.com will have access to benefits including: digital check-in, choose your room, and free Wi-Fi.

To learn more about Canopy by Hilton, please visit www.canopybyhilton.com or http://press.canopybyhilton.com.

About Canopy by Hilton
Canopy by Hilton is the energizing, new hotel in the neighborhood offering simple guest-directed service, thoughtful local choices, and surprisingly comfortable spaces, so guests simply feel better going forward. Each property is designed as a natural extension of its neighborhood, with local design, food and drink, and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton Worldwide. Learn more at www.canopybyhilton.com or follow us on Facebook, Instagram, Pinterest or Twitter (@canopybyhilton).

About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of twelve world-class global brands is comprised of more than 4,440 managed, franchised, owned and leased hotels and timeshare properties, with more than 730,000 rooms in 97 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Instagram, Twitter, YouTube, Flickr, and LinkedIn.