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Press Release

Canopy by Hilton Says Hello to Michigan’s Grand Rapids

Hilton’s Lifestyle Brand to Open in Columbus’ “Short North” Neighborhood

Credit: Canopy by Hilton.

GRAND RAPIDS and MCLEAN, Va. – January XX, 2017 – Canopy by Hilton, Hilton’s (NYSE: HLT) lifestyle hotel brand, along with Michigan-based Lodgco Hospitality and Olsen Loeks Development announced today development plans for Canopy by Hilton Grand Rapids - Downtown. The 164-room neighborhood centric lifestyle hotel is scheduled to open in the fourth quarter of 2019.

“We are excited to be part of this project,” says Ann Kelly, President of Lodgco Hospitality. “And to be the first developers of the Canopy by Hilton lifestyle brand in Michigan, we are thrilled to be able to offer such a dynamic property for visitors to experience the local flavor of Grand Rapids. This will be our third hotel in the Grand Rapids market, opening the Hampton Inn & Suites Grand Rapids Downtown in December 2015, and acquiring the Holiday Inn Express in Walker in 2011. We are very pleased with how the market is performing.”

Located in the Heart of Downtown Grand Rapids, Canopy by Hilton will be adjacent to the piazza in the Studio Park project announced earlier this year. The piazza will host year-round events for the public and bring people downtown from all over the region. Studio Park also includes a nine-screen Studio C! theatre, 250 residential units, 40,000 square feet of retail space and Class A office space and a parking ramp.

“The debut of Canopy by Hilton in Michigan and the vibrant city of Grand Rapids is an exciting development for the brand,” said Gary Steffen, global head, Canopy by Hilton. “The downtown area has experienced exceptional growth with development projects like Studio Park as well as numerous parks and riverfront updates which will offer guests access to one of the most exciting locations in Grand Rapids and a positively enriching experience in this historic locale.”

“The addition of Canopy to the Studio Park project is a really big deal for Grand Rapids,” said J.D. Loeks, President of Celebration! Cinema and partner in Olsen Loeks. “It will be one of the first in the world and perfectly fits with our objective to bring a world class development with a local feel to Grand Rapids.”

Canopy by Hilton will give visitors to Beer City a uniquely local choice in where to stay to enjoy the flavors of the city whether visiting for the Laughfest, ArtPrize, a concert or any of the other many things to do in downtown Grand Rapids that make the city a popular destination

Inspired by local surroundings, including the design of the hotel, music and artists as part of the scene and local fitness options, Canopy by Hilton Grand Rapids – Downtown will let the traveler feel as though they are getting an authentic travel experience. The property will be home to a bistro featuring a casual menu offering, a bar serving local breweries and a stylish rooftop bar boasting impressive views of Studio Park. As with all Canopy by Hilton properties, Wi-Fi and a local artisanal breakfast will be included in the room rate. The property will also offer 3,000 square feet of meeting space as well as a transfer lounge where guests can relax, change their clothes or store luggage in lieu of an extended check out

Canopy by Hilton Grand Rapids – Downtown will participate in Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 14 distinct brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.

For more information about Canopy by Hilton, please visit www.canopybyhilton.com or http://press.canopybyhilton.com or follow us on Facebook, Instagram, Pinterest, or Twitter using the hashtag #PositivelyYours to explore fresh-forward thinking in travel, design, and wellness.

About Lodgco Hospitality
Lodgco Hospitality is a privately held hospitality ownership group headquartered in Mt. Pleasant, MI. Currently, Lodgco Hospitality has 19 properties in Michigan and Florida with additional properties under development. For more information visit lodgco.net.

About Celebration! Cinema
John D. Loeks owns and operates Celebration! Cinema movie theatres in Grand Rapids, Kentwood, Gaines Township, Grandville, Lansing, Muskegon/ Norton Shores, Okemos, Kalamazoo/ Portage, Benton Harbor/ St. Joseph, and Mt. Pleasant, Michigan. Celebration! Cinema is a state-of-the-art shared entertainment experience with first rate amenities at each location. All Celebration! Cinema locations exist to create space Where Story Happens.

About Olsen Loeks
Olsen Loeks is a real estate development and development services company based in Grand Rapids, MI. Founded by partners Jeffrey Olsen and J.D. Loeks, the firm focuses on transformative projects that have a meaningful positive impact on the surrounding community.

About Canopy by Hilton
Canopy by Hilton is a place in the neighborhood to relax and recharge, offering simple guest-directed service, thoughtful local choices and surprisingly comfortable spaces. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton. Experience a positive stay at Canopy by booking at www.canopybyhilton.com or through the Hilton Honors mobile app. Learn more about the brand at http://press.canopybyhilton.com and connect with us on Facebook, Instagram, Twitter or Pinterest.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi.
Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.