CANOPY BY HILTON UNVEILS “FIRST LOOK” OF ITS DEBUT NORTH AMERICAN PROPERTY IN WASHINGTON, D.C.
WASHINGTON, D.C. and MCLEAN, Va. – October 12, 2017 – Today, Canopy by Hilton, Hilton’s (NYSE: HLT) lifestyle hotel brand, Hoffman-Madison Waterfront and Concord Hospitality Enterprises revealed the first look inside the brand’s first North American property, Canopy by Hilton Washington D.C., The Wharf. Set on the Potomac River, The Wharf is home to some of D.C.’s most anticipated new restaurants, year-round entertainment and waterfront accommodations.
The property’s 175 guestrooms and rooftop bar and lounge, Whiskey Charlie, are part of Hoffman-Madison Waterfront’s $2.5 billion, world-class mixed-use waterfront neighborhood in Southwest Washington, D.C. The Wharf is designed to be the capitol city’s destination and waterfront community. Canopy by Hilton Washington D.C., The Wharf is inspired and influenced by its local surroundings. An extension of The Wharf, the new Canopy property offers guests a thoughtfully-curated, locally-inspired experience representative of Washington, D.C.’s newest neighborhood.
"With its numerous restaurants and community offerings, The Wharf neighborhood brings a new energy to the capitol’s southwest waterfront," said Gary Steffen, global head, Canopy by Hilton. "There is no better place to introduce the first Americas location of our locally-inspired lifestyle brand than right here in Hilton’s own backyard."
Canopy by Hilton Washington D.C., The Wharf offers tiered variations of 175 "Just Right" rooms with sweeping riverfront or city views. Guestrooms are thoughtfully designed for comfort and function with local influences. The distinctive interiors include nautical touches inspired by the history and beauty of the riverfront. Warm gray and beige tones create a relaxing atmosphere along with a splash of orange, Canopy’s signature color. Guests will also experience contemporary bathrooms with illuminated mirrors and a luxurious shower experience. Other guest amenities include 55" TVs, refrigerated drawers, Nespresso machines and plenty of places to charge tech devices.
Each location in the Canopy by Hilton pipeline has been thoughtfully selected with the inquisitive traveler in mind, targeting vibrant, culturally rich neighborhoods in select cities around the world. The 10-story hotel is Canopy’s first hotel to open in the Americas. The buzzing neighborhood, where D.C. meets the water, features a combination of residential, commercial and hospitality venues, and offers a wide range of recreational activities on its four public piers, from a seasonal ice rink on a pier to kayak and paddleboard rentals to "The Torch" fire feature and swings. To explore the local neighborhood, Canopy bikes will be available for guests to use during their stay. New water taxis transport Wharf visitors up and down the Potomac to various waterfront locations including Georgetown and Alexandria, with a future stop at National Harbor. The new free Southwest Shuttle bus service takes visitors from The Wharf to L’Enfant Metro, the National Mall and L’Enfant Plaza Retail.
"Canopy by Hilton - The Wharf enriches our vision to create irresistible spaces within vibrant communities," said Mark Laport, president and CEO, Concord. "The Wharf’s mile-long stretch along the Potomac River is booming with restaurants, retailers, residences and businesses, and we look forward to bringing the Canopy brand to life in this neighborhood."
The Canopy brand was created after several years of consumer research and this fall, guests living in or visiting Washington, D.C. will finally be able to experience Canopy by Hilton firsthand. At Canopy, every guest will experience an energetic, thoughtfully-local stay. This experience begins before check-in at Canopy Central, where travelers unwind in an open,welcoming lobby with complimentary Wi-Fi and a nightly tasting of locally-sourced brews, wine and spirits. Post check-in, guests will enjoy the efficient design of their "Just Right" room, providing the highest level of comfort, as well as complimentary artisanal breakfast during their stay. Guests can also tap Canopy Enthusiasts – or local experts – for their local know-how such as recommendations on the best restaurants and excursions in the neighborhood. For more information about Canopy by Hilton, visit canopybyhilton.com or http://press.canopybyhilton.com or on Facebook, Instagram, Pinterest or Twitter using the hashtag #PositivelyYours to explore fresh, forward thinking in travel, design and wellness.
About Canopy by Hilton
Canopy by Hilton is the energizing, new hotel in the neighborhood offering simple guest-directed service, thoughtful local choices, and surprisingly comfortable spaces, so guests simply feel better going forward. Each property is designed as a natural extension of its neighborhood, with local design, food and drink, and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton Worldwide. Learn more at canopybyhilton.com or http://press.canopbyhilton.com, or connect with us on Facebook, Instagram, Twitter and Pinterest.
About The Wharf/Hoffman-Madison Waterfront
The Wharf, developed by Hoffman-Madison Waterfront, is a $2.5 billion, world-class, mixed-use waterfront development centrally located on the Potomac River, along the historic Washington Channel. Situated along the District of Columbia’s Southwest Waterfront and adjacent to the National Mall, The Wharf stretches across almost one mile of waterfront on 24 acres of land and more than 50 acres of water from the Municipal Fish Market to Fort McNair. When complete, it will feature more than three million square feet of residential, office, hotel, retail, cultural, and public uses including waterfront parks, promenades, piers and docks. Led by PN Hoffman and Madison Marquette, the development group is comprised of ER Bacon Development, City Partners, Paramount Development and Triden Development. The first phase of The Wharf opens in October of 2017 and will celebrate with a six-month long series of events and public activities debuting on Thursday, October 12. More information is available at www.wharfdc.com.
About Concord Hospitality Enterprises Company
As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades building relationships with investors on more than $2.5 billion in premium-branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and hands-on involvement to ensure long-term profitability and success. With the brightest talent, the most innovative processes and a commitment to giving back to the communities where associates live and work, Concord is a company that leads with purpose both internally and externally. Learn more at concordhotels.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.